Content marketing

What does Threads mean for the social media landscape?

Meta’s new social media platform, Threads, is presenting social media users and brands with questions, concerns and opportunities.

Ignite London 2023: Key lessons on redefining the future of marketing

B2B marketing: preparing for the opportunities ahead.

How to make your online content more accessible

Making content accessible for all audiences increases reach – and it’s simply the right thing to do.

Are you rainbow washing? Brand authenticity for the LGBTQIA+ community

How can organisations create meaningful inclusivity communications?

Don’t forget the bees! Why biodiversity is critical to corporate social responsibility

ESG strategies and stakeholder communications that miss those little guys also miss the big picture – that biodiversity crisis is a business crisis.

Are awards important to agencies and their clients?

Are awards important for an agency? Martin MacConnol explains why they are.

The technology to drive creativity in your marketing

At our latest insights event, we explored the new platforms we are using to make life better for clients.

How to make your online content go further

From short-form video to authenticity, we look at what marketers can do to max out on content engagement.

Why you should be using email marketing in 2023

As ads designed for the masses continue to fall through the cracks, it’s becoming increasingly clear that personalisation is the way to go – which is why email marketing is such a powerful tool.

What’s keeping creative agency leaders awake at night?

How agencies deal with advances in technology, lack of client focus and waning curiosity is going to shape their future.

What is employer brand?

Industries everywhere are talking about the value of employer brand. But what actually is it?

Standing out in an AI-powered world

We’ve been thinking about how we can harness AI to supercharge our creativity and help our clients stand out. Our approach puts people first.

Generation V: the visual generation

The visual generation is a unique consumer category that brings together Gen X, Millennials, and Gen Z.

The new Bing – a step up from ChatGPT?

Is Microsoft’s AI better asks Wardour CEO, Martin MacConnol? If so why and where is this journey taking us?

Equity versus equality – putting the right E into your DE&I

The difference between equity and equality, and how getting this right will make your DE&I strategy.

Wardour most successful agency at Corporate Content Awards

We took home 13 awards for our clients at the 2023 Corporate Content Awards.

Generative AI: where next?

Following Wardour’s client event on AI last night, Wardour CEO Martin MacConnol shares the key learnings.

Is 2023 the year AI takes over?

2023 is being hailed as the year AI goes mainstream. We spoke to the tech journalist Jane Wakefield about whether that momentum will continue.

Should businesses still be on Twitter?

How has the Elon Musk takeover changed the way businesses are using Twitter?

Are you listening? Why social listening is integral to a social media strategy

You might think you’ve got your social media strategy down – but does it include looking at what your clients and competitors are saying about your brand?

Talking about menopause in the workplace

Why it’s vital to include menopause support in your internal communications.

What comes after your annual report?

Don't let the messaging around your annual report end with its publication. There are countless ways to repurpose annual report content to strengthen your brand.

Why AI content generators are here to stay

Content Director Tim Turner explains why Wardour is embracing the rapid advances in artificial intelligence for content creation.

How will the Year of the Rabbit shape content marketing?

The traits of the rabbit include intellect, caution, and tranquillity, so how can you bring these into your comms?

How to use the news cycle to accelerate your marketing

How to nail your reactions to breaking news and plan around upcoming news in a way that will support your content strategy.

Are we still reading and buying print?

The Wardour team took part in a survey, which we also shared with our network, to see if people are still reading and buying print and whether it is now considered a luxury form of content.

How to make a success of content marketing in 2023

It can be hard to keep up with the evolving world of content marketing, so here are our top tips for your 2023 content marketing strategy.

Tips for planning your social media strategy

We look at the key considerations when it comes to planning your social media strategy for the next 12 months.

Social purpose: who is doing it well?

With more businesses making time to focus on social purpose and their core beliefs, Lulu Trask takes a look at some of the companies who are making a difference.

Top tips to re-engage your audience

Account Director Jennifer Flower shares her top tips on how to re-engage your audience, reinvigorating clients’ interest in your brand.

Why more businesses are spending on content marketing

A new content marketing report has revealed that businesses are spending more on their content marketing. We look at the reasons why, and how to get started.

It’s cool to be kind

In celebration of World Kindness Day, Senior Content Creator Leah Clarkson delves into the power of words and the importance of kindness in comms.

10 tips for a good content audit

Often organisations don’t stop to question whether their content is having the desired impact. And that's where a content audit comes in…

How to avoid ‘greenwashing’

With businesses around the world placing sustainability at the forefront of their content marketing campaigns, how can messaging remain authentic?

Creative genius and great processes

Martin MacConnol, Agency Founder, considers the business lessons that can be drawn from the Battle of Trafalgar.

How to use the Sustainable Development Goals to communicate your ESG strategy

We look at why so many businesses are aligning their ESG communications with the United Nations Sustainable Development Goals.

Tips for marketing your diversity, equity and inclusion strategy

As communicating your diversity, equity and inclusion strategy has become increasingly important, we look at how to get started with a meaningful campaign.

What’s your unusual hobby?

This week we thought it would be enlightening to find out what the Wardour team get up to outside of creating great content and design. The answers may surprise you!

Finding your voice

With the tumultuous few years behind us, Lulu Trask looks at tone of voice in content marketing, and why this is being be turned on its head.

When a brand becomes larger than life

Since it was born in 1998, Google has become so popular that is has become a verb – “to google” - the Wardour team have a think about what our verb would mean.

What makes Roald Dahl’s stories so special?

At Wardour, we’re all about storytelling. We look at one of storytelling’s greats, and what makes Roald Dahl’s stories so wonderfully brilliant.

Corporate reporting in a changing world

A tumultuous year means analysts are on high alert. Content Director Andrew Strange looks at why getting your next annual report right is more important than ever.

Communicating a change in leadership

With five PMs in the last six years, the UK is no stranger to change. Group Account Director David Poulton discusses the role of a successful communications strategy when change is the order of the day.

The story behind the photos

To celebrate World Photography Day, our creative team reminisce about weird and wonderful photoshoots they’ve been involved in, and what it takes to get the perfect shot, that tells a story in an instant.

Why the Lionesses’ win will help girls write their own sporting story

Wardour Project Manager Katie Williams discusses what the Lionesses’ win meant to her and what she hopes it will mean for future generations.

It turns out Spain isn’t beach body ready…

Marketing campaigns can create wonderful conversations and offshoot content. But, without careful consideration, they can very quickly turn sour. Lulu Trask from our content team looks at one recent campaign that went from hero to zero.

Favourite ads from our youth

Some ads and the stories they tell are iconic. So much so that we find ourselves remembering them today. We asked the Wardour team to name their favourite ad campaigns.

Emojis in the workplace

When it comes to communication, are emojis one step too far or a way of better connecting with colleagues and clients?

The power of great storytelling

Storytelling is a key part of our role as a content agency. So, we asked the Wardour team to name the childhood books that have had a long-lasting impact on them because of their captivating plots and characters.

Show your true colours - celebrating Pride

Wardour’s Creative Director, Ben Barrett, celebrates Pride and asks clients to remember it’s about more than just supporting a joyful parade.

How to make engaging B2B videos

Kristian Coomber, Video Producer at Wardour, answers our questions on the art of video, giving us some insight into where the medium is heading and how to stand out.

Why the boxing ring is similar to life at an agency

Project Manager Katie Williams tells us about her recent boxing fight and the parallels between success in the ring and in her work at our brand agency.

Animation Fascination

New trends, strategies and technologies are introduced all the time, and animations are having their moment right now. But are they here to stay?

It’s good to talk: our favourite interviews

The content team tell the stories of some of their most memorable interviews.

The benefits of tight briefs… creative briefs, that is

How clients can put together the perfect campaign plan for their agency.

Words we love to hate

Marmite. A condiment that divides us, much like some words in the English language. But, what words do the Wardour team love to hate?

A truth about Wordle?

Our brand agency founder Martin MacConnol gives his thoughts on the Wordle obsession and what it says about our general capacity for content in 2023.

Creativity can impact wars

Agency founder Martin MacConnol reflects on the brave creative campaign that recreates a Bucha atrocity in the streets of Moscow.

Agency life in Covent Garden

Why work in Covent Garden? Project Manager, Katie Williams discusses the power of a location, and Wardour’s immediate surroundings.

The women who inspire us

For International Women’s Day, we asked the Wardour team to name some of the women who inspire them.

Picture perfect - portraits from the Wardour archive

Creative Director Ben Barrett has a nose through the archives to pull out some of his favourite playful story-telling portraits, and describes the joy and diversity of working for a brand agency.

Letter to my younger self

What's it like interviewing a 97-year-old war hero? We found out…

Hemingway and Wardour

Content Director Andrew Strange walks us through the impact digital programmes are having on content agencies, the editorial process and how much has changed since he started out as an editor.

The joy of conversation

One of our content creators speaks about her experience working for a brand agency, the plethora of characters she gets to engage with and how variety really is the spice of life!

Seven content trends for 2022

As we launch into 2022, we look at seven trends that we believe will impact content marketers over the next twelve months.

Be positive about purpose

What happens when brand purpose marketing goes in a different direction?

Tips to creating engaging podcast content

Podcasts are now a must-have for any marketers toolkit. Here are a few tips and ideas for making your podcast a success.

The value of a value proposition

Content Director Tim Turner explains how creating a value proposition can help companies with both external and internal comms.

Harnessing the power of SEO

Search engine optimisation (SEO) can seem daunting, but it is now an essential part of any content marketer’s armoury. Content Director Andrew Strange takes a look at what we all need to know.

Why commission a professional photographer?

Choosing the right photographer makes the difference between a good shoot and a great one. Here’s why.

Double gold

A haul of half a dozen trophies at the Corporate Content Awards is a welcome sign of agency life starting to return to normal. Sort of…

The threat of the misprint

You’ve just hit send or sent your document to print. Now it’s time to relax. But is it? We look at some famous copy errors that still haunt us.

Eight tips for a great animation

Ever wondered how to create engaging and effective animations? Art Director Mark Power share some of his tips of the trade.

Crunching the numbers - the power of infographics

Infographics are great at explaining complex issues in a creative and engaging manner. Here are some of our favourites.

Are we better listeners now?

Wardour takes a look at the art of listening and whether our experience of lockdown has improved our approach to conversations.

Running the perfect editorial panel

Tips and lessons that we have learnt over 25 years of helping clients with their editorial approach.

What’s the purpose of purpose?

We were recently joined by a panel of experts from Renewi, Freshfields Bruckhaus Deringer, and CISI to talk about social purpose and why it’s so important.

Helping to promote a culture of safety

Marking World Day for Safety & Health at Work, we took a look back at the ways we helped our client Renewi promote a safer approach to work for their employees.

SEO: getting on Google’s good side

What is search engine optimisation (SEO) and how can you get on Google’s good side? Content director Andrew Strange offers some useful tips and tactics.

What is influence?

At our latest Global Voices webinar we set out to explore the meaning of influence and the role of influencers in 2021. What value do they bring to brands and what are the opportunities and pitfalls of including influence in your marketing strategy?

Finding your IC objectives

In times of crisis, effective internal communications can make all the difference to your people.

How to create the perfect podcast

Wardour talks: A conversation with journalist and broadcaster Andrea Fox about how to make a successful podcast.

Your perfect internal communications campaign ingredients

What are the ingredients of a successful internal communications campaign? Goals may vary, from brand building to behaviour change, but that doesn’t mean how you approach every campaign needs to be different every time.

Lights, camera

Creative director Ben Barrett selects some of his favourite portrait photo shoots that he and the team have worked on at Wardour.

Interpreting the Queen

HM The Queen’s statement regarding this week’s Oprah interview with Harry and Meghan is a great piece of copywriting. Every word counts and there are layers of meaning in it. Our Chairman Martin MacConnol looks at it in a little more detail.

The women inspiring Wardour

Inspiration is one of the key building blocks of strong content, so on International Women’s Day we hear from the Wardour team about the women who inspire them every day

Read all about it - Wardour’s favourite books

To celebrate World Book Day, Wardour editors share the books they’re currently enjoying.

What’s in a name?

Content Director Tim Turner looks at three things we’ve learnt from interviewing celebrities.